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5 Tips for Conducting a Scrappy Yet Powerful Social Media Audit

Have you conducted a social media audit recently? Whether you work at an agency or you’re an in-house marketer, audits are a helpful way to determine if your social media efforts are impactful. Use this guide to determine if your social media accounts are up to par or need revamping. Join our #OrganikChat Twitter chat on Thursday, May 26 at 1:30 p.m. PT to discuss and learn about social media audits. You Have to Have Goals First, list your primary goals (… read more)

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Be The Change: Cause Marketing Tips for Purpose-Driven Organizations

San Diego is home to a number of amazing, conscious companies. From nonprofits like Surfrider  to purpose-driven companies and B Corps like NuttZo and Dr Bronners, America’s Finest City has its share of impressive companies. I recently had the pleasure of celebrating purpose-driven companies at the San Diego American Marketers Association’s Cause Conference. This yearly conference connects brands that want to give back with professionals that work to accelerate the purpose-driven revolution. Organik’s marketing director, Sam Kerstetter, and I hosted a workshop/bootcamp to help attendees establish and (… read more)

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How to Optimize Your Facebook Business Page

Facebook is a valuable way to reach your target audience through advertising, connecting with fans, garnering reviews and responding to and engaging with customers. If your business is using Facebook, make sure your Business Page is optimized for success. Follow this check list to ensure you’ve completed the necessary steps to help your audience navigate and engage with your business on Facebook. Overall Optimization Verify the Facebook Page to ensure it’s easy to find in search Customize the vanity URL (… read more)

Wireframing at the computer

Position Filled: Front-End Developer (WordPress)

Now Hiring: Front-End Developer (WordPress) We are looking for a talented front-end developer with extensive WordPress experience. On any given day, you will be: Developing responsive websites from the ground up (and helping out with design if you’re into that stuff), performing regular maintenance, improving upon our clients’ existing websites from a UX and CRO perspective, assisting the SEO department and helping to grow and streamline the web development department. This is a pivotal role in our growing web development department (… read more)

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Does Google Love Your Website? 6 Tools to Use to Conduct a Successful SEO Audit

Are your digital marketing efforts working the way they should be? You may be measuring your social, SEO and content impact regularly, but to ensure that the work you’re doing is moving the needle, it might be necessary to conduct an SEO audit. This will be part of a three-part blog series to help you power your next audit. Next up: Social Media Audits and Content Audits. SEO Audits Tools Screaming Frog – Screaming Frog has multiple features via its SEO Spider Tool that (… read more)

dr. bronner's colorful soaps

Pillars for Creating a Conscious Company – An Interview with Dr. Bronner’s

Our team recently had the pleasure of interviewing the inspiring Mike Bronner –President of famed natural soap company Dr. Bronner’s – for our Companies That Care Series. We regularly highlight businesses that are doing good or giving back via this series. Dr. Bronner’s is the perfect fit. The Dr. Bronner’s story is inspirational for any purpose-driven company that’s either rebuilding or reinvigorating their business model. The History of Dr. Bronner’s Mike Bronner’s grandfather – Dr. Emanuel Bronner, founder of Dr. (… read more)

Organik SEO team jumping in Solana Beach

How to Find Your Audience’s Common Denominator of Excitement

When you’re pressed for time, creativity is often the last effort that can be mustered. Inspiration is nowhere to be found, muses are long gone and the light at the end of the tunnel is simply meeting a deadline. But there are ways to inspire creativity.  Ask yourself the following questions to inspire your social media, content marketing and SEO efforts: What Excites Your Audience? Review previous digital marketing campaigns to find the common denominator of excitement. This is what (… read more)

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Why Engagement Isn’t Enough in Content Marketing

By the end of his session at Interactive Day San Diego*, Ronell Smith of Moz had convinced an audience of content and digital marketing professionals that their traditional focus on creating “engaging content” is not enough to move the needle.  Why? Because creating content isn’t a one and done effort. It hinges on creating a vibrant community – and that takes time and effort. Organik SEO had the pleasure of covering Interactive Day San Diego, a popular digital marketing conference, this year. Stay tuned (… read more)

girl at computer writing a blog post

The Four R’s of Effective Content (And Why Blogs Are Amazing)

I’ve spoken with people from companies that grapple with whether or not publishing regular articles (via a blog) on their website is purposeful. There are very few businesses that wouldn’t benefit from a blog. Creating regular, informative content helps websites rank in search, provides your audience with valuable information and gives you fantastic fuel for your social networks. If you find that your executive team or marketing team is hesitant to develop a content strategy, share some of these ideas (… read more)

Micah Making a Good Impression with Organik SEO

How to Communicate Confidence Through Body Language and Conversation

Communication is integral to the success of any digital marketer. It’s essential to be able to speak with confidence and poise to pitch ideas, communicate effectively with clients and executives and avoid misunderstandings. Here’s how to ensure you’re saying what you want to say: Speak Eloquently and Confidently Speaking with confidence can be a challenge. Whether you’re giving a presentation, in a meeting with executives or on a client call, it’s essential to be able to speak with poise. To (… read more)

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