18 April 2014
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Twitter Introduces Mobile App Install Ads

By , Friday, April 18th, 2014

Twitter is officially throwing its hat in the ad ring with the introduction of mobile app install ads and integrated ad-buying they announced today. Twitter will run ads as a beta product on its mobile app as well as via MoPub, which the social media giant purchased last September. Mobile app install ads are designed [...]

17 April 2014
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Layering Your SEO

By , Thursday, April 17th, 2014

Are you stuck in the never-ending spiral of keywords and title tags? The world of digital marketing has moved far beyond these concepts. SEO has graduated from the concept of keyword integrated SEO to the layered concept of SEO. These days, an SEO specialist must have a diverse arsenal and broader skill set to effectively [...]

16 April 2014
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Seven Hopes United in the “Companies That Care” Spotlight

By , Wednesday, April 16th, 2014

We are happy to give the “Companies That Care” spotlight this week to Seven Hopes United, a San Diego-based fair trade company that sells gifts made by artisans in developing countries. The proceeds from the sale of the goods goes toward living wages and sustainable lifestyles. At Seven Hopes United, you can find everything from eco-friendly [...]

14 April 2014
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Taking a Local SEO Campaign from Good to GREAT!

By , Monday, April 14th, 2014

The landscape of local search has changed a lot over the past year, garnering much more attention as our world shifts to ever increasing mobile searches. Local SEO has become important for anyone who does some or all their business locally. The near constant use of GPS services via mobile devices means Google always knows [...]

11 April 2014
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How to Create the Perfect Social Post

By , Friday, April 11th, 2014

Your social media posts are the foundation of your marketing campaign for your business. If you are looking to maximize the effectiveness of your social media posts, read on! Here are some ideas for creating the ideal social post: BLOGS Your blog should have an engaging title that lures the reader in right away and [...]

10 April 2014
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Rais Case in the “Companies That Care” Spotlight

By , Thursday, April 10th, 2014

We are happy to give the “Companies That Care” spotlight this week to Rais Case, a sustainable and locally sourced company that offers super-stylish handbags, pillows, and accessories with bright patterns made from repurposed materials. Rais Case is a brand that is inspired to think differently and live creatively. Owned by husband-wife duo Grant and Julie Ellis, [...]

9 April 2014
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Twitter’s New Profile Layout

By , Wednesday, April 9th, 2014

Since it went public last year, Twitter has made a big push to make its service more appealing to those newcomers that aren’t familiar with Twitter’s foreign language of re-tweets and hashtags. Twitter has been gradually rolling out several aspects of the newly redesigned user profiles over the past couple of months. The social media giant [...]

Tips to Optimize Your Landing Page

By , Friday, April 4th, 2014

If you feel like you are wasting precious time and money on a PPC campaign that just doesn’t seem to be working, it may be time to re-examine your landing page. Use these tips below to increase ROI, unbounce your marketing campaign and reap the benefits of an optimized landing page. TIP #1: TARGETED AND [...]

2 April 2014
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You Can Now Add up to 4 Photos on Twitter

By , Wednesday, April 2nd, 2014

A few short months ago, Twitter rolled out inline previews of images shared through tweets. Now, taking inspiration from Facebook, the social media giant has unveiled its plans to make everything even more visual by adding fun new social features: multiple picture and photo tagging features. Embedded Tweets will support and display both photo-tagging and Tweets with [...]

1 April 2014
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Sevenly in the “Companies That Care” Spotlight

By , Tuesday, April 1st, 2014

We are happy to give the “Companies That Care” spotlight this week to Sevenly, a company that is bringing social good to online shopping by offering a new T-shirt and hoodie each week designed for a partner non-profit. Sevenly was started by young entrepreneurs Dale Patridge and Aaron Chavez. The two got together with the [...]