Girl with cheat sheet written on her arm

Pinterest Cheat Sheet: Tips for Pinning Success!

Everyone loves Pinterest right!? Its visual nature makes it hard not to get sucked into pinning various workouts, recipes and clothes all night. Although it is a very easy-to-use social platform, it can also be very complex when it comes to using it for a business. As new features, updates and information have been released recently, I thought I would create a ‘Pinterest Cheat Sheet’ to help myself remember everything I need to recall to manage Pinterest accounts for our clients. (… read more)

Sign with word "grow" on it and flower

5 Instagram Growth Strategies & Tips

It’s one of the fastest growing social media platforms. Celebrities, overnight celebrities and businesses are all leveraging it to find an engaging niche online. Facebook took note, too, and swooped this powerful social media network up for a cool $1 billion. It is, of course, as you might have guessed from the title, the amazing Instagram. If your business is exploring social media and wants to create an engaged, dynamic following, Instagram is a good place to be. In fact, (… read more)

People toasting with Miir tumbers

MiiR in the “Companies That Care” Spotlight

This month, we are shining the spotlight on a great company in our “Companies That Care” segment. We are featuring MiiR, an empowering company that sells customizable socially-conscious outdoors products that, when purchased, provide one person with clean water for a whole year! About MiiR Pronounced “meer” (rhymes with beer), MiiR is named after the naturalist John Muir. The spelling was changed to make the brand unique. Mir also translates in Russian to “world” or “peace” which are the cornerstones to the (… read more)

Fire extinguisher against brick wall

How to Manage Crisis Situations on Social Media

Crisis! Crisis! Read all about it! The social media landscape is laden with the latest and most shocking crisis situation–from celebrity news to political events–on a daily basis. It’s essential that any brand using social media is aware of breaking news stories and is ready to change social posts to be sensitive to certain stories. The challenge digital marketing pros face is determining when it’s necessary to alter tweets and posts and when it’s not. The other challenge, and we hope you (… read more)

Frustrated guy wrapped up in computer cables

Understanding Domain Names, Email and Website Hosting

Domain Names and Emails and Hosting, oh my! When it comes to hosting your website, you’ve probably heard of ‘GoDaddy’ or ‘SquareSpace’, but what exactly do they do? Let’s Break Website Hosting Down a Bit… Here are some basic definitions of website hosting to help bring you up to speed and below is a helpful info-graphic that shows the flow between these elements. Domain Name & Registrar: Your domain name is your website’s address and is what people use to navigate to (… read more)

Succulent plants on journal on wood table

5 Skills Needed to Create Holistic Social Media Campaigns

One of the biggest challenges social media pros face is the need to be a Jack (or Jill) of all trades. These days, it’s not enough to simply do one thing and do it well. Many social media pros have duties that include project management, strategy, PR, social media management and design creation. Social media has evolved beyond simply posting an article and hoping for engagement. Social media campaigns need to be holistic rather than approached from one angle. Here’s what social media pros should be in (… read more)

iPhone with silly glasses

Google+ Will Continue to Struggle, Here’s Why…

It pains me to admit that I use Google+ every day but not for me, personally, I use it for its business applications only. It also pains me to admit that I was surprised when they released a new addition to G+ after nearly a year hiatus, Google Collections. I was not so shocked when Google started to take features away, like forced linkage to other apps, Google+ Local and Ripples. The addition of the Collections, though, seems to contradict the (… read more)

Hand typing on keyboards

How to Encourage Team Blog Writing

Our editorial team is just plain awesome (thanks Sam, Nicole and Karina!). I don’t know where I’d be without their talents, contribution, and constant inspiration. Content is so much more than simply writing – which is quite a task in and of itself depending on the day and subject matter. Content writers love to write. No mystery there. But it’s not everyone’s cup of tea. In fact you can strike the fear of all that is holy into a non-writer (… read more)

Latte heart with person on Macbook computer

Creating An Emotional Connection with Consumers: How to Become Likeable Online

Think of your favorite brands. What is it that they provide for you that makes them stand out above the rest? Do they share valuable information? Do they bring a smile to your face when you scroll through their Instagram account? Do they help you connect with causes and opportunities that are meaningful to you? Companies that truly understand how to connect with consumers are doing so on a meaningful level. It’s not just about selling a product or service, it’s (… read more)

Interview Samantha Hosenkamp of Organik SEO and Kristen Buchanan of GoodOnYa

Passion and Purpose: The Makings of an Entrepreneur

Building a successful business is no easy task. This goes without saying, but often when an aspiring entrepreneur enters their career of choice, they find that it’s not what they thought it to be. Owning one’s own business means not only getting to call the shots and creative control, but also working long hours, making difficult decisions and having the weight of business problems squarely on your shoulders. But the pay off when everything goes well, when your vision is rewarded (… read more)

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