iPhone and iPad on the Key to Digital Marketing success

The Key to Digital Marketing Success: 3 Simple Words

Shh, don’t tell anyone. Just kidding, tell everyone! The key to digital marketing success is so simple, so basic, so incredibly right-there-in-front-of you: “Be a resource.” It’s as simple as that. Provide useful, quality, timely information that will help your audience grow and thrive. The execution of this mantra, however, is slightly more labor-intensive. Let’s break this one down. Sit down with your team and ask the following questions. Record the answers in a shared Google Doc and create a game plan to (… read more)

Local SEO questions

3 Local SEO Questions Answered

My motto over the past 4 years has been, “helping the world 1 small business owner at at time”.  I work hard to be the best consultant I can be, as a side effect, I’m on a constant quest to educate clients about the world of SEO. I get all sorts of questions from all sorts of people, but there’s 3 questions I find myself being asked more often than others. #1 – Why is Local SEO Differentiated from SEO? (… read more)

Lofty Coffee Co. in Companies That Care Organik SEO

Lofty Coffee in the “Companies That Care” Spotlight

Once again, we are shining the spotlight on a really cool company in our “Companies That Care” segment. This month, we are featuring Lofty Coffee, a local owned quality-driven coffee company. Encinitas is home to Lofty Coffee and this earth-conscious company has become the premier local cafe for the community. The fundamental purpose of Lofty Coffee is to be all about specialty coffees and goods and to focus on sustainability, customer service and of course quality. Photo courtesy of Lofty Coffee When you visit Lofty (… read more)

Paper, pen and laptop, content marketing

From Traditional Marketer to Content Marketer

And here it is… a little blog about how I transitioned from being a Traditional Marketer to a Content Marketer, or so I thought! First I’ll address why I’m writing this post. Quite simply, it’s because while I’ve been working as a marketing professional for over a decade a majority of my career has been focused on traditional marketing tactics as opposed to digital, and I’m guessing that I’m not alone in this rapidly changing techy world. A majority of (… read more)

Cookies

A Digital Marketer’s Christmas Wish List

It’s that time of the year. Here’s what our team at Organik SEO–and all other digital marketers–want for Christmas. Sing along with us! On the first day of Christmas, my true love sent to me: organic Facebook reach for free. On the second day of Christmas, my true love sent to me: 2 top search results, and organic Facebook reach for free. On the third day of Christmas, my true love sent to me: 3 client referrals, 2 top search results, and organic (… read more)

Organik SEO Office Social Media Manager

A Cheat Sheet for Being a Social Media Manager

It starts with coffee and ends with wine, but in the middle, the real fun happens. Working in social media is a challenging, dynamic job. It’s full of twists and turns and unexpected surprises. But that’s what makes it fun. Am I right, social media pros? But sometimes, the fun can be overwhelming. Here’s what to implement to stay sane and happy: 1. Don’t Try to Do Everything at Once “But multitasking is what we’re known for!” you might exclaim. (… read more)

Facebook Image Blog

Why We Love and Hate Facebook

It seems that most brands these days have a love hate relationship with Facebook. With organic reach on a steady decline -less than 6.15% on average- it can be tough to justify using Facebook for social media marketing. But here at Organik SEO, we still believe! We encourage clients to use Facebook, but we know that it can’t be a halfhearted effort. It takes time, great content, and, yes, money. Facebook is great for small businesses A number of companies (… read more)

Ode to SEO poem on paper scroll

Ode to SEO: A Poem by Jenny Foster

I work in SEO. Most people think it’s reserved for an analytical, type ‘A’ person. I’m a type ‘B’ person, a laid back creative type person, and SEO is a perfect fit for me.  I think my feelings for SEO would be best summed up in poetry form. Ode to SEO Search Engine Optimization It’s a technological confrontation I will make you Googlable! Keywords, backlinks and meta tags galore All day I optimize, more and more and more. Use Google (… read more)

Social Media Campaign

6 Social Media Tips for the Holiday Season

Think it’s too late to give your social media strategy a festive makeover? It’s not! There are so many things you can do to make your accounts relevant, fresh and overall jollier! It is important to keep the look of your accounts new and fresh to show your followers and fans that you care and are up-to-date. Make sure to take advantage of this holiday season with these six tips: 1. Update your Social Media Headers Updating your header image (… read more)

what you missed this week

What You Missed: Social Media Updates

With so many new social media updates happening almost daily it can be hard to keep up. Luckily, we have you covered and have rounded up the latest updates to hit Facebook, Instagram, Twitter and Pinterest. What’s New with Facebook? Control What You See: You now have more power then ever when it comes to controlling what you see in your news feed. Facebook has given you the the option to unfollow a friend or page right from your newsfeed (… read more)

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