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How to Organize Your Marketing Efforts

Set yourself up for success, and your marketing efforts will roll out smoothly. If you want to achieve your goals, start by decluttering your mind and streamlining your marketing. It helps to get everything out on paper first, so you can look at your business plan with a clear mind. Similar to most projects, it’s best to begin your marketing efforts with planning and research. By putting in the initial effort to understand and define the targeted focus of your (… read more)

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Understanding the SEO Campaign Life Cycle

An SEO campaign is one of the most cost-effective ways to grow your business, but when should you expect to see results? To understand the expectations of an SEO campaign, you need to know the different stages involved. One of the best ways to communicate expectations is by drawing comparisons to the product life cycle. This comparison may not work for everyone, but using this model we help clients gain an understanding of the various expectations at each stage of the (… read more)

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5 Tips for Creating Great Blog Content

A good blog can change a your business’s world. Without a blog, people will only visit your company’s website when they’re in need of your particular service or would like to purchase your product. Even this depends on a variety of factors including whether or not your website is well-optimized and comes up readily in search results. A blog can change everything. Creating consistent, quality, well-optimized content not only makes it easier for Google to find and frequently index your (… read more)

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Be On The Lookout for These Social Media Updates

It’s hard to stay on top of all the social media changes these days. With so many platforms, it’s time-consuming and sometimes a bit overwhelming. Don’t worry, though, we’ve got you covered! We’re sharing some of the big changes and promised updates that we have come across lately. Facebook Facebook has announced that they will be introducing 360 photos to all users. Read more about this update and a step-by-step guide on how to post these 360 images here: Facebook 360 Images. Users (… read more)

Organik SEO Team in Solana Beach 2015

Organik SEO Officially Adopted Tide Beach Park of Solana Beach

Organik SEO was among the 5,000 who helped keep our San Diego beaches clean this past year. As a certified B Corp, giving back is something we’re very passionate about. We have a coastal location, so when we found the adopt a beach program, we knew it would be a great fit for both our office culture and our community! “The Adopt-A-Beach program is I Love A Clean San Diego’s most popular volunteer program. A statewide program funded by the (… read more)

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Marketing Practices that Have Gone the Way of the Dinosaur

Knock, knock. Who’s there? Not these marketing trends… The world of digital marketing is constantly changing and trends come and go as fast as, well, a cheese poof in the hands of Cartman. Marketers are having to stay on top of this ever-changing landscape when it comes to social media, SEO, and content marketing. Don’t be sad these marketing trends are gone! We’re sharing how to achieve similar results these trends promised but through thought-out strategy and consistency! Like – (… read more)

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How to Gauge the Effectiveness of Your Content: Conducting a Content Audit

How often do you blog, create videos or post images on social media and your website? If you’re writing regularly, it’s essential to review analytics and the content you’re creating to ensure it’s appealing to your target demographic. Use the list below to audit your content efforts. In doing so, you’ll be able to determine what works, what doesn’t and how to better organize future content efforts. Gather and Organize Content The content featured on your blog could be video content, (… read more)

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5 Tips for Conducting a Scrappy Yet Powerful Social Media Audit

Have you conducted a social media audit recently? Whether you work at an agency or you’re an in-house marketer, audits are a helpful way to determine if your social media efforts are impactful. Use this guide to determine if your social media accounts are up to par or need revamping. Join our #OrganikChat Twitter chat on Thursday, May 26 at 1:30 p.m. PT to discuss and learn about social media audits. You Have to Have Goals First, list your primary goals (… read more)

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Be The Change: Cause Marketing Tips for Purpose-Driven Organizations

San Diego is home to a number of amazing, conscious companies. From nonprofits like Surfrider  to purpose-driven companies and B Corps like NuttZo and Dr Bronners, America’s Finest City has its share of impressive companies. I recently had the pleasure of celebrating purpose-driven companies at the San Diego American Marketers Association’s Cause Conference. This yearly conference connects brands that want to give back with professionals that work to accelerate the purpose-driven revolution. Organik’s marketing director, Sam Kerstetter, and I hosted a workshop/bootcamp to help attendees establish and (… read more)

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How to Optimize Your Facebook Business Page

Facebook is a valuable way to reach your target audience through advertising, connecting with fans, garnering reviews and responding to and engaging with customers. If your business is using Facebook, make sure your Business Page is optimized for success. Follow this check list to ensure you’ve completed the necessary steps to help your audience navigate and engage with your business on Facebook. Overall Optimization Verify the Facebook Page to ensure it’s easy to find in search Customize the vanity URL (… read more)

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