Cowboy herding cats sunset

5 Steps For Effective Project Management

Being a project manager is no easy task. It’s akin to conducting an orchestra: you have to ensure that all elements of the project work well together. You’re responsible for organizing your teammates, gathering the appropriate assets, managing client expectations (if it’s an external project) and handling any road bumps the project faces. Clearly Define the Role of Project Manager When designating a person to a project it must be clear exactly which tasks they manage. Do they need to (… read more)

Dogeared brand gold necklaces

Dogeared in the “Companies That Care” Spotlight

This month, we are shining the spotlight on a great company in our “Companies That Care” segment. We are featuring Dogeared, a jewelry company whose pieces are locally handcrafted and all made in the USA. They also have partnered with non-profit organizations AND are a certified B-Corporation! Pretty cool! How Dogeared Started Dogeared is the brainchild of owner Marcia Maizel-Clarke, who started the company concept way back in 1991 in Southern California. Marcia believed that jewelry should be both meaningful and beautiful, (… read more)

Time clock in industrial space

Why Great Digital Marketing Results Take Time

Humans are hardwired for instant gratification, and this powerful force often plays into most aspects of our everyday lives. It affects our decisions to commit to a plan, or more often, our decision to change the course of said plan in hopes of seeing our desired results more immediately. I’ll be the first to admit I’m guilty of this – I usually hit the snooze button on my alarm two or three times in the morning before I actually get (… read more)

Organik SEO team being silly

6 Keys to a Great Company Culture

We often hear about Google and its gourmet cafeteria and digital startups and their ping pong tables. But any good employer knows that it takes more than good food and games to make company culture attractive and beneficial to the business. At Organik SEO, we constantly consider what it takes to keep employees happy, healthy and productive–and in turn, our business thriving. Here’s what we’ve come up with: Hire Well Without the right team in place, your organization will sink (… read more)

Industrial pendant lamps Solo on Cedros Solana Beach

Read Between The Lines: The Psychology of Client Relations

Your clients and customers are the bread and butter of your business. Without them, you don’t exist. But it’s a rare company that takes the time to deeply know their clients. “But we create client personas and we’ve conducted extensive market research!” you say. That’s just step one. Truly understanding your clients is an entirely different endeavor. I’m going to run through an exercise with you to help you and your team members grow to understand client communication on a (… read more)

Organik SEO team jumping in Solana Beach

Cultivating an Awesome Work Environment

Steve Jobs said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” I love what I do, it hardly feels like a job anymore but I have to remind myself that it takes hard work to make sure my job doesn’t feel like work. I’ve outlined (… read more)

Ceramic owl succulent pots

How to Use Influencer Marketing to Grow Your Business

AdWeek recently shared some exciting statistics that showcase the power and effectiveness of tapping into online influencers. Reporting on a study conducted by Tomoson, an influencer marketing platform, AdWeek shared that 22 percent of marketers surveyed rated influencer marketing as the fastest online customer acquisition method while 17 percent vouched for organic marketing and 15 percent stood behind email marketing. The benchmark for most of the marketers surveyed was revenue increase. This shift toward influencer marketing makes sense: brands are investing (… read more)

Top 10 Tools Social Media

Top 10 Tools for Social Media Pros

Don’t work harder, work smarter! There are so many tools out there today it’s hard to know which ones to use and which ones will ultimately save you the most time and frustration. I put together a list of the top 1o tools our social media department uses for maximum efficiency. Top 10 Social Media Tools 1. Sprout Social: A great tool for managing multiple social media accounts. You can schedule, reply, track and report all in one spot! 2. Asana: Not (… read more)

11 Emojis Instagram Organik SEO

11 Instagram Emoji Hashtags for Digital Marketing Pros

Another day, another social media update. But we’re particularly excited about Instagram’s latest update because it’s fun. Instagram announced the incorporation of hashtag emojis, meaning you can now add an emoji next to a hashtag and those hashtagged emojis will be searchable. Here are our suggestions for hashtag emoji greatness: 1. “Longest conference call ever”         2. ” Lunch, please”           3. “Networking”           4. “When a client is great to (… read more)

Micah Making a Good Impression with Organik SEO

Customer Service on Social Media: Make a Great Impression

Your customers and your future customers are watching you on social media.What you say and do–and how you react to customer needs–can make or break the way people talk about your business online and offline. So put on your Sunday best and make a heck of a good impression. Here are our top tips for impressing, retaining and gaining customers on social media: Determine Your Tone and Voice Are you playful, informational, sarcastic? Develop a tone and be consistent. This (… read more)

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