Intertwined botanicals with string

Social and SEO: How They Intersect and What You Need to Know

The worlds of social media and SEO are becoming even more intertwined. For digital marketing pros, this means it’s essential to stay on top of changes and trends in not one, but two key marketing spaces. The intersection of SEO and social media encourages a holistic approach to digital marketing campaigns. It’s not about social media OR SEO, it’s now, more than ever, about both. Here’s how you can help ensure that your campaigns give equal weight to the importance of both of (… read more)

Girl looking at online reviews on tablet iPad

The Basics of Building Online Reviews

Want to gather more online reviews but unsure how? Most of America’s small businesses are in the same situation. There are 3 major players right now – Yelp, Facebook, and Google. I don’t think that’s surprising to anyone, these are well known websites, some of the top trafficked across the web. Nearly everyone in America has a login to at least one of these sites, making them powerful but underutilized tools for your small business. Please note, Ecommerce/product reviews are a (… read more)

BCorp Event San Diego 2015

Bcorp Event: Build A Better Business

Recently, I was invited to participate in a panel discussion at the San Diego “Build a Better Business” event hosted by VIANOVA, Inc. at the SDG&E Innovation Center. The event was intended to help San Diego business owners, CEO’s and social entrepreneurs find out what a certified Benefit Corporation is, and help them understand the process of certification.  The event was created to let other businesses see and understand how a few local Benefit Corporations are ‘measuring what matters’ in an effort to help them learn how (… read more)

Watering can and feet

How To Meaningfully Grow Your Social Media Presence

“But how many ‘likes’ does the Page have?” This refrain doesn’t frustrate community managers because we hear it all too often. It’s because it typically stems from a lack of understanding of the true value of social media. Social media isn’t simply about growing a social media following, but, rather growing it meaningfully. ‘Meaningfully’ should always be defined by a brand’s goals. Without goals in place, social growth is simply a vanity metric with no real return. That’s why it’s important (… read more)

Google SERP Mobile Takeover

Mobile Creep? More Like Hostile Takeover!

On August 6th, at 1pm PST to be more specific, the team here at Organik SEO started to see Google officially roll out a new look to the local search results. The new look has been tested over the past month but nothing officially stuck until now. I’ve speculated over the past several weeks about the testing with my Mobile Creep theory; I guess I should have called it the “Mobile Takeover” theory instead.  The new desktop search results are (… read more)

Toolkit, computer and books

Tool Time! Tools for Digital Marketing Success

How frequently do you use a digital marketing tool to help with your social media, SEO or content marketing efforts? Chances are, you’re using at least one tool every day, if not more. We use a number of tools for reporting, analyzing and managing our campaigns, but we’ve found that there’s always room for one more. It takes time to sift through the dense jungle of resources available for digital marketing pros today (both a blessing and a curse, it (… read more)

Back to School drive supplies

Back to School Drive for The Monarch School

Being involved and giving back to our community here in San Diego is one of the core goals here at Organik SEO. Every quarter we like to set time aside to plan and organize a charitable drive or initiative that our whole team can get behind. With back to school right around the corner we couldn’t think of a more fitting way to support our community than with a donation drive that supports local kids who are in need of school supplies. Our (… read more)

We're hiring at Organik SEO

Wanted: Full-Time SEM Paid Search Expert

Here we grow again! Organik SEO is seeking an SEM Paid Search Expert to join our dynamic SEO team here in beautiful San Diego. We are looking for a full time in-house person so please do not inquire if you are not able to physically work from our office here in Solana Beach. Please also be sure and read the entire post before applying! Who is Organik SEO? We are a digital marketing agency in the heart of Solana Beach (on (… read more)

Photo of workplace team at breakfast

Why Team Building is Important for Business

Team building fosters camaraderie, idea sharing and, of course, a good dose of laughter. But its importance isn’t just internal. The effects of frequent team building activities extends beyond the workplace team. It improves the ways in which employees work with customers and develop strategies to promote products and services. Team building is essential for the growth of any company. Our team at Organik SEO regularly takes time to engage in team building activities. These activities range from hour-long homemade (… read more)

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