29 July 2014
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“Results on Brand Investment”- The New ROI for Digital Marketing Campaigns

By , Tuesday, July 29th, 2014

Everyone in marketing has heard it. The dreaded question- “What’s my ROI?”  At Organik SEO, we hear it on the daily from clients wanting to know what their return on investment will be on SEO or Social Media campaigns we will be conducting on their behalf. However, as the tactics and techniques in digital marketing [...]

25 July 2014
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What is Bitly and Why Should Businesses Use It?

By , Friday, July 25th, 2014

If you have clicked on a link on any of the social media sites such as Twitter or Facebook lately, chances are it may have been a Bitly link. But what exactly is a Bitly and how can it be useful for your business? Most links that you want your customers or potential customers to [...]

24 July 2014
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Bird Rock Coffee Roasters in the “Companies That Care” Spotlight

By , Thursday, July 24th, 2014

We are happy to give the “Companies That Care” spotlight this week to Bird Rock Coffee Roasters, a local La Jolla coffee shop that is committed to serving organic, socially responsible and sustainable coffees. They also love to give back to the community! The area of Bird Rock in La Jolla is known for being a tight-knit community [...]

22 July 2014
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The Ambiguous Strategist Role: Why They Are An Important Asset To Your Marketing Team

By , Tuesday, July 22nd, 2014

The conversation always begins the same way. I tell people my official title and then their follow up question is “What does a Digital Strategist do?” Holding back the desire to amuse myself with the answer “Varying forms of strategery”, I ramble through every aspect of my day only to receive as confused a look [...]

17 July 2014
Organik SEO
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What to Expect: Becoming an Adwords Certified Individual

By , Thursday, July 17th, 2014

The  journey to becoming Adwords certified has been a long one for me. Like many others, I’m a professional online marketing consultant whose expertise lies in an area other than PPC. Would it be possible to switch gears and become a certified expert in something I only had minor working knowledge of? Turns out, it [...]

15 July 2014
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Mythical, Magical and a Waste of Your Time: Social Media Unicorns

By , Tuesday, July 15th, 2014

Come back to the real world, social media pros! The Organik SEO team recently had the pleasure of attending SEM San Diego’s event featuring the fantastic HubSpot at Karl Strauss Brewery. While the event had a warm-and-fuzzy hashtag, #SDHUG, the content was anything but. Dan Zarrella, social media scientist for HubSpot, and his partner in [...]

The Best Way for Businesses to Appeal to Millennials on Social Media

By , Thursday, July 3rd, 2014

Millennials present a unique opportunity for brands and small businesses that want to market directly to Generation Y. This group is highly coveted because of their incredible purchasing power. Millennials are slated to make up half the workforce in America by 2020 and it is important to make these consumers loyalists to your brand before [...]

How Businesses Can Benefit From Facebook’s Newly Designed Ad Column

By , Wednesday, July 2nd, 2014

Facebook announced earlier this spring that the right-hand ad column would be getting a redesign. Well, the time has come. Facebook rolled out its new design last week with the goal of giving advertisers “a more engaging creative canvas.” The new design also strives to offer a better ad experience for users. The new ad design [...]

1 July 2014
Organik SEO
Comments: 1

Now Hiring: Social Media Campaign Manager

By , Tuesday, July 1st, 2014

• Are you a creative, resourceful thinker? • Are you looking to join a collaborative, results-oriented team? • Do you aspire to find an employer that recognizes the value of a strong work ethic, but also stresses the importance of a balanced life? • Do you find yourself constantly on social media? • Do you [...]

How to Measure Your Google+ Business Page Performance

By , Friday, June 27th, 2014

With a predicted user growth of 39% per year, Google+ is becoming a serious player in the social media marketing game. Google+ currently has over 300 million users, is a close second to Facebook and enjoys almost DOUBLE the engagement of Twitter. If you use Google+ for your small business (and you should), what is the best [...]