Are you looking for ideas to increase traffic to your website and garner new business this year? The digital marketing age offers a variety of creative, exciting opportunities to do this, but it can be difficult to determine where to start. Whether you’re a digital marketing newbie or a seasoned pro, these tips will help you grow your business:
Provide Value, Always
First, determine who you want to connect with online. Create a document (Persona documents work well for this) that details everyone from the type of potential business partner (agency partners, in our case) that you want to connect with to potential clients/customers. You should clearly determine their pain points and then you’ll be able to decide what sort of value you can provide. Your first thought whenever you write an article, publish to LinkedIn Publisher or schedule a Facebook post should always be, “Am I providing value?” If you’re not and you’re filling space just to get that blog post published or that post out, change gears. If publishing an entire article is too daunting, curate valuable content from your favorite sources on Twitter or share a few of your favorite new digital marketing tools, for example, on Facebook. If you discover something that’s particularly helpful to you or makes your day easier, chances are it might resonate with your target audience. Resourceful, helpful people are typically the sort that become powerful thought leaders online.
Be Ready to Pivot
Remember that you’re not unique. And that’s not a depressing statement. It just means that you need to work a little harder to stand out. And this is a good thing. You’ll be able to better build a brand that means something to people. NuttZo founder, Danielle Dietz-LiVolsi wanted to serve NuttZo nut butter in single-serving packages to differentiate her company from competitors. Then she heard that Justin’s was already doing this. She pivoted, quite cleverly at that, and decided, instead to use 16-ounce jars but place them upside down to differentiate NuttZo and help with oil separation. Read more about this here, NuttZo: A Nut Butter Company That Turned Healthy Eating On Its Head. The lesson here is that you must know your own brand and voice deeply to help make your company stand out, online and offline.
Partner to Reach Potential New Clients Online
Ah, the dreaded words you hear in school when it’s time pair off. You inevitably get stuck with the not-so-great dancer or poor conversationalist. The good news? When it comes to partnering in the real world you have the power to do your due diligence and find a company that will be a great addition and provide value to your online marking strategy.
Partnering with businesses that serve and target a similar audience to the type of clients you hope to attract is a great way to garner new customers and increase brand visibility. If you choose a business that closely aligns with your company’s goals and initiatives it will give you access to a fan base that is already a very warm lead. You may also learn a few new ideas and ways to market online from your partnership with this other company.
Partnering with a brand ambassador is another great way to reach new and interested clients or customers. When choosing someone to represent your brand to their following make sure to apply the same guidelines shared above. What can you expect from the partnership? You should expect increased reach and exposure, a “face” behind the brand and positive posts and information on the internet about your brand or company.
So what criteria should you use when determining if a potential business is a good partner? We suggest looking for ones that do not offer the exact same product/service as your business, one that does share similar core values and goals and, last but definitely not least, has a strong social media presence. What are some of the criteria you look for when choosing to partner with a company online? Let us know in the comments below!
Learn More About This Topic
Every week Organik SEO hosts a Twitter chat for digital marketing pros, businesses, consultants and those hoping to learn more about the online marketing landscape. This week’s topic is “Tips to Garner New Business Online.” Join us this Thursday, January 14 at 1:30 p.m. PT on Twitter at #OrganikChat. Follow @OrganikSEO, @SamKerstetter and @Nicole_Barbato for questions.
Get a head start on the icebreaker and our questions here:
Icebreaker: What are the best perks that you’ve ever had at a job?
Q1) Which social platform do you feel helps your business or industry get the most new business?
Q2) How does your business provide unique value to customers?
Q3) Do you use retargeting to try and turn website visitors into customers?
Q4) What CTAs do you employ to encourage conversions?
Q5) What data do you monitor to see if you are getting new customers?
Q6) Do you have or follow brand ambassadors?
Q7) Do you have partnerships in place that help generate new business?
See you on Thursday for #OrganikChat!
If you found this information helpful, be sure to check out our post “Creating An Emotional Connection with Consumers: How to Become Likeable Online“ Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!