Are you confident in the content you are creating for your blog? Would you consider your content to be reliable and credible? Do you write with strategy in mind? If your answer to any of these questions is no, continue reading, and take the following advice into consideration!
You must first understand this: Content in the form of blogging is a huge factor of success in today’s digital marketing world, and authenticity is essential in order to truly impact your online presence for the better. Whether you’re a ghostwriter or a blog writer for your company, generating authentic blog content can be a challenging task. We’ve provided tips from our content team to help!
Here are 3 key steps to generating authentic blog content:
#1 – Have a strategy.
This is where you need to determine exactly what you’re trying to accomplish with your blog. What is the story you’re trying to tell, and why are you telling it? Better understanding your content’s purpose and how your content differentiates from the rest should naturally lead to authenticity.
The more time spent on creating a game plan for your blog, the more likely your content will be relevant and reliable. Your game plan should include having the best possible understanding of your blog’s topic, audience, goal, title, formatting, timing, etc. If you’re writing for a client, make sure you’re on the same page.
#2 – Choose the appropriate audience.
The most meaningful content addresses audience issues and helps readers find exactly what they’re looking for. You could be addressing readers within your industry, or you could be addressing consumers who are seeking your products and services. Either way, choosing the appropriate audience sets up the tone for what questions, concerns, and needs you are addressing.
Authenticity is determined greatly by how effective you are at reaching your target audience — meaningful content to one audience may be far from meaningful to others. With that being said, it’s important to have the audience in mind at all times. This will, in turn, result in an authentic and mindful approach to how your blog is ultimately created and written.
#3 – Dial in on the right voice (a voice that will promote shares)
Once an audience for your blog is fully grasped and understood, you should be able to hone in on the right voice to successfully reach this particular group. But more importantly, this voice must be personable. A personable voice will promote shares. The more personable and genuine you sound in your blogs, the more readers will enjoy reading and sharing your content. Answering consumers’ questions with the right tone will make the difference in gaining responses and engagement.
Remember that while developing a voice, your brand must be in mind — after all, you are representing your brand through your content. A brand that is well represented with the appropriate voice ultimately gains authenticity and trust. On the other hand, a client may already have an established brand and voice — if that’s the case, it’s your job to keep it consistent and build upon it!
Here is a helpful rule of thumb: If you and your team are willing, excited, and proud to share your content with prospects and friends, then you’ve got it down. Why? Because authentic work is worth sharing! Follow our recommended steps, and you’ll be on the right track to accomplishing authentic work.
If you found this information helpful, be sure to check out our post “5 Tips for Creating Great Blog Content.” Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!