The way I use my smartphone is changing all the time. Today my smartphone is one of my primary devices to stay up to date on the current news and trends. I know I’m not alone in this matter — in a recent study by Google, it was determined that 87% smartphone users keep their smartphones at their side, day and night¹. My smartphone also sends me daily alerts and reminders about upcoming appointments and events. With the numerous apps out in the market, it can be hard to find the right app to sync my online and offline experience…
That was until I found Google Now, the only app that can sync my online and offline experience. The app has a straightforward and intuitive design, as well as functionality. In simpler terms, Google Now personalizes the internet around me and only me. To give you a better idea, here are four of my favorite features that I incorporate into my daily hustle.
1. Stories To Read
I’m always on the go jumping from meeting to meeting, so it’s nice having an app to keep me updated on the latest news and stories. Stories to Read is one of my favorite cards running on Google Now. Google carefully curates a list of websites, articles, and blogs based on my online habits. I work in a fast-paced and ever-changing industry; and with Stories to Read, I’m always one push away from being connected to the latest news and trends in my industry.
Google Now’s Events card is a lifesaver! The Events card keeps track of all my professional and social commitments by accessing my Gmail and Calendar. I have a bad habit of buying tickets for concerts months in advance and space out when the concert is. With the Events card, I can stay updated with my concert dates along with any social hours or conferences that I will be attending.
3. Nearby Attractions
Nearby Attractions is another card that I love to use when I travel or just want to find something new to do around town. With this card, I don’t have to keep going to Google to ask “what’s nearby me.” Instead, Google provides me with attractions and events that are happening around my location at that time. One of my favorite features of this card is the user reviews for each attraction or event. With one glance, I’m able to read user reviews about the events and attractions before deciding to commit to attending.
4. Price Drop
In my opinion, The Price Drop card is a game changer in creating a personal and convenient online experience. If I have to identify my shopping experience, I’m heavy on product research and visiting the storefront so I can view the product, test the product, and most importantly compare the price with competitors online. According to Google that makes me one of the 82% of smartphone users that consult with their smartphone before making a purchase in store (Micro-Moments: Your Guide to Winning the Shift to Mobile)¹. With the Price Drop card, Google is giving fast and relevant information that I need in the “showroom” stage of my own consumer decision journey.
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Google Now got me thinking where the future of search is going. Will we see the end of the traditional Google Search Page? As Google continues to bridge the gap between our online and offline experiences, what does this mean for business? How does a company find a way to break into the new life experience Google seems to be creating? That’s another topic for another month.
1. Google Micro-Moments: Your Guide to Winning the Shift to Mobile
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