Members of the Organik SEO team recently had the pleasure of attending Social Media Day San Diego at the Marriott Marquis San Diego Marina. The event featured notable social media speakers like Mari Smith, John Loomer, Mike Stelzner and more. While we could recap our readers on each session, we’d like to provide you with our favorite outside-the-box strategies for social media gleaned during the conference.
‘Date’ Your Audience
“Strategy that engages ‘dates’ your audience,” says Facebook expert Mari Smith. Essentially, every piece of content you write should woo your audience. Does it inspire them? Does it excite them? Does it make them want to come back to your social account for more? Yes? Then you’re creating content that gets results. Measure this by comments, shares, and traffic back to your website.
Know Your Niche
Being a Jack or Jill of All Trades can be beneficial in some situations, but having a specific niche makes you memorable. Sue B. Zimmerman, Instagram pro extraordinaire (she was one of our team’s favorites), notably said, “The rich is in the niche.” When posting to platforms like Instagram, understand your audience’s specific pain points and aim to solve them through your posts. Sue cited Social_Studio, OnlyInSF, and Juice Keys as accounts to follow for inspiration. Social Studio helps demystify the world of social media, OnlyInSF shares content specifically about San Francisco and Juice Keys shares gorgeous recipes and images of healthy foods they serve. Know exactly who your business is and how you’re exciting and empowering your audience before developing a social strategy.
YouTube Expert Amy Schmittauer of Savvy Sexy Social suggested that the audience use predictive search in YouTube to garner content ideas. We loved this idea! Coming up with ideas for blog content that encourages people to engage is a challenge. Search your topic ideas using YouTube and see if people are engaging with that kind of content.
Try Live Streaming
Have you experimented with live streaming apps Periscope and Meerkat? No? Brian Fanzo is your guy for live streaming inspiration. He encouraged the audience to use these tools to share their brand with people in a new light. Fanzo told the audience about a real estate agent who used a live streaming app to showcase a house for sale before the day of the actual open house to encourage people to attend. Consider creative opportunities to engage your audience in real time. Although he didn’t mention SnapChat, we encourage that you explore the popular social network to see if it’s right for your company.
Stay Up-To-Date on the Latest Updates
The presenters also shared tidbits about platform updates and trends that social media users and marketers may not be aware of yet.
Here are our favorites:
Instagram: The ‘Search and Explore‘ feature makes it easier to find photos by location, tag, photographer or subject matter.
LinkedIn: LinkedIn groups have been losing their pull. Focus, instead, on using LinkedIn’s publisher tool which allows you to share original content in blog format. You can share abbreviated versions of your blog post articles and link back to your website to use LinkedIn to garner more referral traffic. LinkedIn Company Pages are also becoming a better platform for brands to showcase company updates, blog posts and other pertinent information. Lastly, Pulse, a LinkedIn feature that shares news based on topics you find most interesting, is a valuable way for LinkedIn users to gather information.
Podcasts: This valuable medium is often left unexplored by smaller businesses. If you are a confident, poised communicator with useful information to share, it can be a boon for business. Consider experimenting with podcasts.
Did you attend Social Media Day in San Diego? We’d love to hear your take-aways and thoughts. Share them with us in the comments or via our social media channels!
If you found this information helpful, be sure to check out our post “Pinterest Cheat Sheet: Tips for Pinning Success.” Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today.