When I was in high school I was in a school play and was knocking on one of the stage doors. I had a tendency to knock quietly and one of my friends wanted to change that. He opened the door and said, “Sam, knock louder. Make yourself known!” Hello, life lesson! If you want things to happen, you have to make your presence known. This applies to digital marketing, too. If you want people to purchase your product or service, you have to make yourself known online. Here’s how to do that:
Develop Your Digital Marketing Voice
To do this, you must first know your audience (your customers, clients, people you want to reach online). Determine what their needs and wants are. Whether you’re a brand or your marketing yourself online, it’s essential to understand whom you’re speaking to. If you don’t have a clear audience in mind, your voice will get lost in the ether. To develop your voice, do these three things:
- Find similar businesses or individuals that mirror what you’d like to do online. See what they’re writing about, watch how they post to social media. Are they gaining traction? Is there something you can learn from their style?
- What questions do your clients or customers ask you most often? Be a resource to them online and create posts and articles that help them solve these problems.
- When speaking with customers and clients offline, what kind of style resonates most with them? Do they prefer informational conversations or do they like to be connected with as a friend and on a more personal level? Mirror this in your online communication.
Plant Firm Digital Marketing Roots
Now that you know who you are and what you sound like online, ensure that your website and marketing efforts reflect this newly established you. Here’s your checklist for foundational online marketing success:
Website is developed on an easy-to-edit, SEO-friendly platform. Our favorite is WordPress. Templated sites are often bloated with plugins that slow the website down and have other less-than-desirable features.
Initial on-page SEO has been implemented to ensure that the search engines are properly indexing the website and content. This is best paired with an ongoing Organic SEO campaign to monitor traffic to the website, conversions and the website’s overall health.
Create a Robust Content Marketing Strategy
This is also referred to as a blogging strategy. If your website only features content that describes your services, an about page and a few additional pages about your business, you’re missing the opportunity to regularly interact with your audience online. Create a blog section on your website and write regularly (daily, if possible, but at least once per week). Answer the questions determined during the ‘Develop Your Voice’ stage and provide value to your audience. Write for your audience. Ensure that your content is properly optimized (title tags, meta descriptions, image alt tags, etc) for search engines. The next step is to promote your amazing content.
Be Regularly Present Online as a Resource
Don’t let your amazing content live on your blog, unloved and alone. While it may receive traffic from organic search (people searching for specific phrases could be lead to your articles if they’re well-optimized), ensure that your target audience sees it by making yourself known on social media. Post to Facebook and use Facebook advertising to deeply target your audience. Share your insightful articles on LinkedIn in groups or via LinkedIn Publisher. Tweet your content throughout the day. If you’re a visual brand, share snippets of your content in quote form alongside a beautiful picture on Instagram.
If you found this information helpful, be sure to check out our post “Three Ways to Build New Relationships and Gain New Customers.” Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!