How to Find Your Audience’s Common Denominator of Excitement

When you’re pressed for time, creativity is often the last effort that can be mustered. Inspiration is nowhere to be found, muses are long gone and the light at the end of the tunnel is simply meeting a deadline. But there are ways to inspire creativity. It’s essential to approach each digital marketing task with a certain level of creativity to ensure your efforts are resonating with your audience online.  Ask yourself the following questions to inspire your social media, content marketing and SEO efforts:

What Excites Your Audience?

Review previous digital marketing campaigns to find the common denominator of excitement. This is what excites your audience. It’s what makes them tick. Sift through analytics, social media posts, AdWords campaigns, blog posts, videos, etc to find the following:

  • Visuals that resonated with your audience (received shares, comments, encouraged customers/fans to take a specific action)
  • CTAs (Calls-To-Action) that worked best
  • The verbiage used in top performing ads, social posts and content marketing efforts
  • The advertising targeting used in successful campaigns

Capitalize on the Excitement

Now that you’ve reviewed the creative and analytics, it’s time to use this knowledge to create similar engaging campaigns. You can do this in one of two ways: Revamp and tweak existing campaigns to make them relevant or create entirely new campaigns based on the data gleaned from your research. If you choose option one, or the repurposing option, this might entail using data from a popular blog post in an infographic. Or, it could mean repurposing an existing video into shorter snippets for Instagram.

Test Your Audience

Use the newly created or repurposed campaigns to continue testing and refining your digital marketing efforts. Target specific audiences through advertising channels like Facebook Ads and Google Adwords. Is your target audience interested in the content you’re sharing? Are they interacting in a meaningful way (sharing, commenting, responding to a specific CTA)? If they’re not, it could be one of two things: It might be the ad creative that isn’t resonating OR it could be that your target audience isn’t exactly who you think they are. Continue to test and refine your efforts to ensure that you’re reaching the people you want to reach.

If you found this information helpful, be sure to check out our post “Three Ways to Build New Relationships and Gain New Customers.” Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!