If you have not seen Google’s new search results layout already, do a quick search for your favorite type of food in your area. Google has introduced a new format for presenting restaurant and food related search results known as “carousel”. Here is an example of how the new layout looks:
As you can see in the image, the new layout still includes a map to the right of the results but the typical letter rankings “A – G” no longer display. Instead, all the local results are listed at the top of the page. The number of results that display has changed as well, now a user can easily scan through 20 results.
The new layout displays the results in a tile format that shows the business name, type of food, number of reviews, the Zagat ranking and average cost. If the user clicks on the title a full summary of the business replaces the map.
We have seen this new layout sporadically display over the last several month but Yesterday Google officially shared the introduction of the carousel feature via a Google+ Post on their account.
Another notable change worth mentioning is that the business listings no longer provide direct links to the website of the business. The user must now click on the business tile and when the business summary generates, click on either the photo’s, map or reviews to be taken to a page that has a link to the website. This is a considerable increase in the number a clicks needed to get to the business’s website. In the A-G ranking layout, the user only needed to click on the business name displaying on the initial page of results. This is definitely an attention-grabbing change but we can see multiple reasons why Google would implement such a change. It will be interesting to see the effect it has on a restaurants website traffic versus actual foot traffic.
What do you think? Let us know your thoughts of the new layout, leave a comment. We are curious to see how users and restaurants react and adapt to the new layout.