If you want your business to be found online, it’s essential to ensure that you’ve optimized your website so that both search engines (let’s be honest, primarily Google) and users understand what services or products your business offers. The process is time consuming, but it can mean the difference between your business being found in search or being overlooked by users and search engines alike.
People frequently search for businesses and products near them. Local SEO puts your business on the map. The process Local SEO experts implement to ensure local businesses are found includes ensuring that the data in the knowledge graph for your business (see below) is correct. The next step is to review citations. Citations are any mention of your business online. Your business should be indexed across all online directories (Yelp, Kudzu, etc) in the same manner. If there are inconsistencies (different phone numbers, for example) Google will notice this and it can affect your local ranking. For more on Local SEO, read this blog post:
Think of Google as a librarian. Google helps find the best match for your query. It does this by organizing data in a way that makes sense and with the help of SEOs (people who practice search engine optimization) optimizing websites. A simple way to check to see if your website has been properly optimized for search is to download SiteMetrics, a free Google Chrome plug in. Keep in mind that this addresses very basic elements. There’s much more that goes into ensuring that websites are read and indexed properly by search engines:
SiteMetrics On-Page Analysis
Search Example of Title Tags and Meta Descriptions
SEO pros love research. They use tools like Moz, BuzzSumo and SEMrush to create a keyword strategy for websites. This strategy involves determining which keywords are the most beneficial to help people visit your site, engage with your business and purchase your product or service. These keywords are used throughout content on the website, in the title tag and meta description, on images and more. It’s a strategic approach, though. You can’t ‘stuff’ keywords (using the same keyword repeatedly in a title tag, for example) on a site to try to rank for specific search terms. Google is much too smart for that.
SEOs also look at your site’s hierarchy. This includes the aforementioned title tags as well as content throughout the site. When you look at a web page or blog post, you’ll notice a hierarchy. Sections in blog posts, for example, are preceded by headers and these header tags are also optimized on the website’s backend to ensure that Google understands the flow of the site. Much like books in libraries, everything has a specific order that helps Google understand how to index your website in search.
If you found this information helpful, be sure to check out our post “Social and SEO: How They Intersect and What You Need to Know.“ Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!