Instagram filters. Heavily edited YouTube videos. Social media can be a wonderful vehicle for hiding a number of flaws. But lately, we’ve seen a trend toward unedited real-time interactions. Google Hangouts offered us the ability to chat live with friends and later, SnapChat revolutionized ‘right now’ social media with the ability to instantly share disappearing videos with friends.
Now, a new wave of apps and tools are allowing people to connect in a more unfiltered, authentic way. Meerkat and Periscope are on the tip of every social media pro’s tongue and SnapChat is being widely explored by solopreneurs and companies alike. The only thing holding most companies back is the fear of being so unscripted and unedited. Here are our tips for engaging authentically on such platforms.
Choose Your Representative Wisely
Tools like Meerkat and Periscope allow you to live stream video to an audience in real-time. Because it’s tied to Twitter, you’re not just projecting an image, you’re engaging with people. This means that whomever you choose to represent your company on a live channel must actually be personable, eloquent, interesting and engaging. Sometimes you’ll find that it may not be your CEO or PR person who is best suited for this role. Perhaps it’s a customer service rep that everyone loves.
When determining what to live stream or create a video about, consider the following:
- DIY tips that relates to your product or service
- Behind-the-scenes (if you have a wonderful office environment, consider sharing snaps that show how you’re company is different and fun)
- Timely topics that would appeal to your target demographic
- Conferences or events you’re attending (if possible)
Ultimately, make this your mantra: “Is what I’m sharing informative, engaging or interesting?”
Have a Story to Tell
If you’re live streaming, don’t assume that you’ll be able to freestyle your conversations and skyrocket to fame overnight. Have a story to tell. Create a brief outline of topics you’ll cover and statistics, jokes or quotes you plan to share. Be prepared. Practice a few times. There’s something to be said for just jumping in, but it never hurts to prep a little.
Create Structure when Interviewing
Have a basic outline of what you’ll talk about. If you’re interviewing someone, creating a list of compelling questions beforehand is essential. These questions should be based on two things:
1) Research you’ve done on the person or company.
2) Questions that would be of interest not only to the interviewee, but also to your audience.
Also, make sure that your questions aren’t so broad that they stump your speaker. No one likes awkward pauses! Lastly, it’s better to have too many questions than too few. You’ll find that as the conversation begins to flow, your interviewee might answer questions you planned to ask before you had a chance to pose them. It helps to have additional questions in mind.
Learn More About This Topic:
Every Thursday we gather on Twitter to host #OrganikChat. Digital marketing pros and brands join us to discuss hot topics in our industry. This week we’ll discuss, “Engaging Authentically on Live Streaming Channels .”
Join us on Thursday, July 9 at 1:30 p.m.PT and visit our #OrganikChat Facebook group to get to know our participants.
Icebreaker: What’s your favorite summer activity and why?
Q1) Do you use Meerkat or Periscope? Which do you prefer?
Q2) What are your top tips for being authentic on live streams?
Q3) Should people prep for live streams? How do?
Q4) What are some creative ways people can use Meerkat/Periscope to boost their brand?
Q5) Would you consider SnapChat for your brand?
Q6) What are your favorite brands/people to follow on Meerkat or Periscope?
Q7) What are your favorite brands/people to follow on Snapchat?
If you found this information helpful, be sure to check out our post “Hot Tips from Social Media Day San Diego 2015.” Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today.