Tool Time! Tools for Digital Marketing Success

How frequently do you use a digital marketing tool to help with your social media, SEO or content marketing efforts? Chances are, you’re using at least one tool every day, if not more. We use a number of tools for reporting, analyzing and managing our campaigns, but we’ve found that there’s always room for one more. It takes time to sift through the dense jungle of resources available for digital marketing pros today (both a blessing and a curse, it seems!) so we thought we’d help and share a few of our favorite tools.

Reporting and Management Tools for Social Media and SEO

For our social media efforts we’ve found that it doesn’t behove us to use only one tool to measure the success of our campaigns. Some tools are better at monitoring engagement and conversations while others are better at graphically displaying a campaign’s progress. Here are our favorites:

Sprout Social – Sprout provides top notch customer service and valuable analytics. We use Sprout to measure month-over-month Facebook and Twitter engagement.

Google Analytics – Our social team uses GA to track referral traffic from social platforms. We like to report on both month-over-month growth and the growth from when we started the campaign with a client to the most current month.

Tailwind for Pinterest – Tailwind shares snapshots of the most popular boards, month-over-month progress, the latest images that have been pinned from your website and other valuable insights.

ViralTag – Tailwind offers scheduling for Pinterest, but we prefer ViralTag.

Crowdfire for Instagram – We like this tool because it shows the accounts that are and are not following you so you can engage in follower growth and unfollow accounts. It also shows you ‘admirers’ that you can interact with more.

Twitter, Facebook, and Pinterest analytics – Of the three, we like Twitter and Facebook’s analytics best. Pinterest leaves a lot to be desired.

Reporting and Management Tools for SEO

Google Analytics – View referral traffic and search traffic to your website and blog.

BrightLocal – This LocalSEO tool allows users to audit citations and NAP, monitor online reviews, track search rankings and more.

Screaming Frog – Screaming Frog offers an easy way to catch errors and help with on-page optimization.

RavenTools – RavenTools allows you to pull customized reports from Google Analytics.

SEMrush – This valuable SEO tool provides detailed analytics reports, lets you compare competitive domains and keyword difficulty and lets users launch global campaigns for their websites.

Bonus! Productivity Tools

Asana – Asana allows team members to work together fluidly through a calendar view or list view of tasks.

IFTTT – If This Then That ‘Puts the internet to work for you.’ It lets users creates ‘recipes’, for example, “If I post a picture on Instagram, save it to Dropbox.”

Google Drive – Our go-to tool for organizing client information (photos, documents, etc) and housing shared documents.

Learn More About This Topic

We discussed this topic during a recent #OrganikChat. The discussion featured insight from digital marketing pros, consultants, students and more! Read the transcript here and join us every week for #OrganikChat, Thursdays at 1:30 p.m. PT. Tweet to the hashtag #OrganikChat and follow @SamHosenkamp, @Nicole_Barbato and @OrganikSEO for questions.

If you found this information helpful, be sure to check out our post “How to Create Brand Ambassadors on Social Media.“ Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!