You spend countless hours creating the perfect content calendar for Facebook, devising click-worthy blog posts for your brand and crafting the perfect 150-character tweets. Your social profiles look outstanding, if you do say so yourself. Yet you find that people aren’t engaging on your chosen mediums as much as you expected they would. The reason for this might surprise you. Social media platforms are known for expanding a brand’s reach, but you still have to get people to visit and interact on the platform first. Here are two simple tips to help drive traffic to your social profiles:
Optimize Your Social Platforms for Search
In the digital marketing world, we constantly consider how to optimize websites and blog posts for search. Your social media profiles should be invited to the optimization party, too. You may have noticed that when you search for a company on Google, you often find their Facebook Page. This doesn’t happen by chance. The company has taken a number of simple measures to ensure its Facebook Page is indexed in Google’s search results.
One of the first things you should do when optimizing for search via Facebook is to claim your Page’s user name. It should simply be your business’ name. Here’s an example: https://www.facebook.com/SujaJuice. Google also recently began indexing tweets from Twitter, which means that your tweets are now searchable on Google. If you search for a business name, like Organik SEO, you will see our profile name and our most recent tweets:
This means that when writing tweets you should consider your target demographic even more so now that people will see tweets when they search for your business on Google. Keep those tweets Twitter and Google relevant to help encourage more people to engage with your brand on Twitter.
Cross-promote on Popular Platforms
There’s a chance you have more digital marketing power in your court than you realize. Think about your online presence. Perhaps some of your social profiles aren’t getting the attention you’re hoping they would, but your blog is bustling. Maybe your email marketing campaign is taking off. These marketing channels can (and should) be used as a launching pad for your social campaigns.
Your blog is the hub that houses your brand’s voice and story. But the buck shouldn’t stop there. It should also be optimized for social. Consider, for example, writing a blog post about a particular topic and asking people to comment not only on the blog, but to join a conversation on your Facebook Page about the same topic. Linking to your Facebook Page ensures that the audience reading your blog is also aware of your presence on Facebook. Lastly, make sure your blog and website feature clear, in-your-face links to your company’s social channels.
To maximize your email marketing efforts, include your latest and greatest blog in email campaigns as well as, for example, information about an Instagram contest your hosting. Also make sure to upload your email list to your Facebook Page to encourage people who already like your business to like and interact with your Page.
Learn More About This Topic
Every week Organik SEO hosts a Twitter chat for digital marketing pros, businesses, consultants and those hoping to learn more about the online marketing landscape. This week’s topic is “How to Encourage More People to Engage on Your Social Profiles.” Join us this Thursday, September 9 at 1:30 p.m. PT on Twitter at #OrganikChat. Follow @OrganikSEO, @SamKerstetter and @Nicole_Barbato for questions.
Get a head start on the icebreaker and our questions here:
Icebreaker: #tbt What’s your favorite throwback kids toy (ex – Gak, Pogo sticks)?
Q1) Which social platform was the easiest for you to grow?
Q2) Which social platform has been the most difficult to grow?
Q3) Do you optimize your social platforms to make them more searchable on Google?
Q4) Do you use your blog to advertise your social media platforms?
Q5) How can you use email marketing campaigns to let people know about your social presence?
Q6) Do you showcase your brand’s social channels on print materials?
Q7) How should you promote your social channels at events?
Q8) What’s your favorite social media channel and why?
See you on Thursday for #OrganikChat.
If you found this information helpful, be sure to check out our post “Social and SEO: How They Intersect and What You Need to Know.“ Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!