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The New YouTube Look & SEO

Posted: December 28, 2011 in Local Search Optimization, SEO, Social Media Optimization, YouTube

YouTube has laid out a “new homepage, Channel design and a fresh coat of digital paint”.

What’s the difference?
A simpler layout with a basic grey background, larger video thumbnails & a more streamlined watch page.

An easier navigation system on the homepage that you can personalize:

  • The left-hand sidebar (dark grey) allows you to view your subscribed channels.
  • The center content area displays videos in a list.
  • The right-hand sidebar displays recommended videos.

New customizable channel templates: “Creator,” “Blogger,” “Network,” or “Everything”.

 

 

 

 

 

 

 

How this affects businesses: All about the SEO
The new layout encourages YouTube users to connect with other users.
You can connect and share your favorites with your Facebook and Google+ accounts.
The more social engagement there is around your video, the more results you will see in search results.
Optimizing the videos and inviting people to comment, respond, thumbs-up, etc. are great ways to help boost your business’ online presence.

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10 Tips on YouTube Video Optimization

Posted: December 12, 2011 in Social Media Optimization, YouTube

Because so many people use YouTube to get their news and entertainment, it is important to make sure your business taps into this huge audience. Video optimization is key in order to get more viewers. Follow these tips to help enhance your businesses’ YouTube Channel and Videos:

1. Channel Tags: Add 5 keywords that will describe your channel and make sure they match your businesses’ profile so that you capture the right audience.

2. Modules: Make sure you include at least these three – Commenting, Subscriptions, and Friends.

3. Include your company name in the video and add the word “Video” to end of the video title.

4. Include your company website’s URL in the description and make sure to mention the whole name of your business after the URL. Also add the links to your company’s Facebook, Twitter and LinkedIn profile.

5. Tags: Create a few keywords that will describe the content of the video to help boost the search engine results

6. Thumbnail: Pick an appropriate and catching thumbnail to entice viewers.

7. Set the privacy setting to public so everyone can view your video and allow embedding so that they can share your video and increase your exposure.

8. Set your location to the company’s address.

9. Upload a caption file so boost search engine results. Transcribe the video to a .txt file and use periods and commas to signify breaks in the speech or use the annotations feature if there is no speech and include a call to action for your businesses’ website. Make sure the timing is set properly for the annotations to leave enough display time for the caption.

10. Further promote your videos by embedding them into your company’s blog, Facebook profile, Twitter profile, and upload it to TubeMogul.com.

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