7 August 2013
Comments: 0

Facebook Hashtags: Use Them to Market Your Business


By , Wednesday, August 7th, 2013

facebook-hashtags-business-marketing

Odds are, you have already been using hashtags in your Twitter, Instagram and Google+ pages to market your business. You can now use clickable and useable hashtags in your Facebook posts for your business page. Using hashtags as part of an online social media marketing strategy for your business can be both simple and effective. By including a hashtag in your business Facebook post, you can now reach people that otherwise would not see your post. It is important to monitor your Reach and Engagement Numbers in your Facebook Insights to understand if your hashtags are making a difference.

reach column

To see which posts are getting the highest reach, click the Reach column in your Facebook insights.

A good place to start in your business marketing strategy is to come up with your own special hashtag. By branding your business Facebook page, you can boost your online presence. Your hashtag can now have its own separate link to information and can inform people about a new product or idea for your business. Carefully consider what types of information you want to promote using your Facebook hashtag. If the posts you are hashtagging are too promotional or not relevant, people will most likely not click on your hashtag to get more information.

home depot hashtag

Home Depot consistently uses #HDHacks to share fun ideas with their audience.

Another idea for marketing your Facebook business page is to cross promote using several social media platforms with a single post. Using a hashtag can save you time. Facebook now allows searchable hashtags which makes it even easier for you to reach your target audience.

starbucks hashtag

The Starbucks #treatreceipt hashtag is now searchable on Facebook.

By using a special hashtag in your Facebook post, you can promote an exclusive event or contest for your business. Facebook doesn’t allow you to enter a contest because of its contest promotional rules, but you can guide people to your marketing content by including your special branded hashtag in your business Facebook posts. If you want to offer a coupon or special deal, include that in your Facebook post. Be sure to streamline these hashtags, as you do not want to bombard your followers with irrelevant or overused content.

jasons deli

Use a specially branded hashtag to help promote a contest across several platforms.

 

back to school hashtag

You can also attach a hashtag at the end of your post that’s relevant to people looking for special deals such as #backtoschooldeals.

A Couple of  Tips for Using Hashtags to Market Your Business on Facebook:

  • Hashtags have to be all one word. For example, if you are trying to use #Facebook Marketing as your hashtag, you need to post it as #FacebookMarketing. Additionally, capitalization does not matter. #FacebookMarketing and #facebookmarketing will yield the same search results.
  •  Use whatever hashtag you want. When it comes to creating a hashtag for your Facebook business page, there are no rules! You do not have to register your hashtags and there is no database of  hashtags you can or can’t use. Branding your own hashtags for your business should take some thought and consideration. Take into account your goals and make your business hashtags short, easy to spell and simple to understand. Stay away from abbreviations or complicated hashtags as they won’t mean much to people.
  • Do your research. Make sure your hashtag you create for your business isn’t already in use and tied to another brand. You can search social media sites like Pinterest, Twitter and Google+ to make sure someone else hasn’t already used your hashtag. Don’t overuse hashtags either.
  • Search hashtags by using Facebook URL. Bookmark or search using the following URL: www.facebook.com/hashtag/. Make sure to include your keyword on the end of your hashtag.

Using Facebook hashtags as part of your online social media marketing strategy is both effective and productive. Test out your branding hashtags for your Facebook business page and calculate your results in the Facebook Insights section.

If you found this information helpful, be sure to check out our post “Why SEO is Important” The OrganikSEO team is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!