Instagram: Is It Worth It?

A business recently contacted us to ask about Instagram, a picture-based social media site with enormous potential for optimization. Their question: How active should small businesses be on Instagram?

The answer, obviously, depends on the industry. Businesses that sell products or provide services with engaging visuals will benefit greatly from Instagram, where images are the main focus. If you have an abundance of cool pictures, share them! Posting daily will help your brand’s online presence. Most importantly, don’t forget about hashtags! Utilizing hashtags and searching terms related to your brand will help you to expand your audience, and even help you find other users that interest you.

Instagram currently has some 80 million registered users and Facebook recently purchased Instagram.  Using Instagram for your small business can access a vast pool of clients that you wouldn’t be able to reach otherwise. Instagram provides a way to connect with clients on a more personal level and obtain a greater understanding of their needs.  You can also share pictures of employees, events or early product releases to humanize your business and relate to your client on a different, more personal level.

More and more brands are turning to Instagram as a fun new way to engage users. If you have questions or ideas about how to use Instagram for your business, give us a call! We would love to talk to you!