19 June 2013
Category:
Local SEO
Comments: 0

Google’s New Local Search Results for Restaurants


By , Wednesday, June 19th, 2013

If you have not seen Google’s new search results layout already, do a quick search for your favorite type of food in your area. Google has introduced a new format for presenting restaurant and food related search results known as “carousel”. Here is an example of how the new layout looks:

New "Carousel" Results San Diego

As you can see in the image, the new layout still includes a map to the right of the results but the typical letter rankings “A – G” no longer display. Instead, all the local results are listed at the top of the page. The number of results that display has changed as well, now a user can easily scan through 20 results.

The new layout displays the results in a tile format that shows the business name, type of food, number of  reviews, the Zagat ranking and average cost. If the user clicks on the title a full summary of the business replaces the map.

We have seen this new layout sporadically display over the last several month but Yesterday Google officially shared the introduction of the carousel feature via a Google+ Post on their account.

Another notable change worth mentioning is that the business listings no longer provide direct links to the website of the business. The user must now click on the business tile and when the business summary generates, click on either the photo’s, map or reviews to be taken to a page that has a link to the website. This is a considerable increase in the number a clicks needed to get to the business’s website. In the A-G ranking layout, the user only needed to click on the business name displaying on the initial page of results. This is definitely an attention-grabbing change but we can see multiple reasons why Google would implement such a change. It will be interesting to see the effect it has on a restaurants website traffic versus actual foot traffic.

What do you think? Let us know your thoughts of the new layout, leave a comment. We are curious to see how users and restaurants react and adapt to the new layout.

If you found this information helpful, be sure to check out our post about other new developments in Google+ “New Google+ Management Platform. The OrganikSEO team is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!