The process of increasing the number of visitors to a website by ensuring that the website content is relevant to what a business’s audience is searching for online. This is achieved through a number of factors including content ( blog and website content) and social signals.
A specific way a business is optimized so that it displays in Google’s map results at the top of a page.
Pay-per-Click advertising is an advertising method in which an ad is placed online to target a specific demographic.
This is Google’s Pay-per-Click display advertising program - it is the most common manner in which a business pays to be in the top of search results in Google.
The results page that one finds when searching in Google.
A method of online advertising in which you can track and retarget potential customers who have already visited your website.
A mention of a company’s Name, Address, and Phone Number (NAP) online.
The description of a specific page from your website that appears in the search results.
A Google application which gathers and analyzes data about website usage.
Actively building links to your website. This helps communicate to search engines that your site is a relevant resource worth linking to.
A page on your website where you intend to have users visit either from clicking on a hyperlink on another site or from your own website navigation.
The percentage of users who enter a site and then leave it without viewing any other pages.
The process of optimizing specific landing pages on a website to ensure that your target demographic finds your page when they search for information online.
An application used to navigate the internet such as Chrome, Mozilla, Safari or Internet Explorer.
In website design, this term describes the manner (or experience) in which the end user will interact with a website.
This refers to the approach and design process taken in the initial planning stage that maps out the intricate structure of a website, where all aspects from technical to design are taken into account.
Adopted from print industry. This is the point on your website where the page gets cut off by the bottom of a user’s monitor or browser window. The fix is to make your website responsive across all devices.
The achievement of a quantifiable goal on a website. Ultimately this would be the act of converting a site visitor into a paying customer.
This describes the path or track a user takes through internet advertising or search systems, ultimately navigating them to the website and finally converting to a sale.
The method in which a network or website is navigated by the end-user for informational resources on the internet.
This is the standard markup language or “coding” used to create a website.
This is the language the brings styles and color to the HTML.
A scripting language that allows website administrators to apply various effects or changes to the content of their website as users browse it. Applies movement and life to the HTML
One of the most commonly used Content Management Systems (CMS) on the internet. They are known to rank well within Google. More than 50% of websites on the internet today are made with Wordpress.
What you put into place when you would like an existing page to direct to a different page.
The File Transfer Protocol (FTP) is a standard network protocol used to transfer computer files from one host to another host over a TCP-based network, such as the Internet.
The activity or business of providing storage space and access for websites.