Tag Archives | social media

Facebook Timeline For Business Pages

Posted: March 12, 2012 in Facebook, Online Marketing, Social Media

We all knew it was coming, we just weren’t sure when.  Now we know: Facebook is changing the format for it’s Business Pages and the change is happening at the end of this month.


Similar to the new personal profiles, the Facebook Business page timeline format will look radically different when a visitor arrives at your page.  Facebook is giving you until March 30th to play around, tweak and design your new Business Page without actually publishing it.  But after March 30, it will go live and your Facebook Business Page will need to be converted to the new Timeline format. Here’s what you need to know to get the most out of the Facebook changes to the Business Page:

Cover photo
Now you will be able to upload a full-width image to the top of your Facebook Business Page. The cover photo is similar to the Timeline layout for personal profiles and needs to be 851 x 315 pixels. You want to choose an image that is representative of your brand and there is great opportunity for branding and imagery that wasn’t available before. You are able to change the image as often as you like, but you should also take note of Facebook’s policies regarding cover photos.

The following information may not be included in your cover photo:
-Price or purchase information such as “30% off”
-Contact information about your company.  That includes website address, email, phone numbers, etc.  All this information must now be included in the “About” section of your Facebook Business Page.
-You cannot make a reference to Liking the page or Sharing the page
-Cover photos may not contain a call-to-action such as “Get it now” or “Tell your friends”.

Once you set your cover photo, you can set your profile picture. This image will be shown next to each of your updates on your wall posts and also in the user’s news feeds.  It’s a good idea to use a logo for your profile picture.  Choose a picture that fits 180 x 180 pixels.  Make sure the picture’s image quality looks good when it’s in thumbnail format (32 x 32 pixels).


For Facebook’s full policies and restriction regarding cover photos, visit
www.facebook.com/page_guidelines.php

Thumbnail Apps
Facebook’s new design for the Business Page features things like photos, likes and apps at the top of your page under your cover photo. You can have a total number of 12 apps that can be shown here, but only three of which you can control for the first row.  All 12 apps can be viewed when page visitors click the dropdown arrow.

You can also customize your images that get shown for each app.  Manage these in the toolbar using ‘Manage’>>’Edit Page’ dropdown via the ‘Admin Panel’ (at the top right of the business page). This feature should be more effective than the old layout because you can use larger and more eye catching images.

Private Messaging
A brand new feature on Facebook now allows users to send private messages to you at your Facebook Business Page. This makes it easier for business owners to have private conversations with their fans and customers without having to make it public on the Facebook wall. You can manage your communication settings under your Admin Panel, choosing ‘Manage’>>’Edit Page’>>’Manage Permissions’.


Pining and Posting:

Facebook is also offering a great new feature that allows you to add a ‘virtual post it’ to your timeline.  You can pin/anchor a specific story to the top of your timeline for up to 7 days.  The great thing about this feature is you can highlight certain posts like content, call-to-action for marketing or other promotions or events you want to highlight.

As you can see, the new Facebook Business Page has a lot of new features and will take some getting used to.  Use the next couple of weeks to play around with and get to know your business page before it’s published.

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10 Tips on YouTube Video Optimization

Posted: December 12, 2011 in Social Media Optimization, YouTube

Because so many people use YouTube to get their news and entertainment, it is important to make sure your business taps into this huge audience. Video optimization is key in order to get more viewers. Follow these tips to help enhance your businesses’ YouTube Channel and Videos:

1. Channel Tags: Add 5 keywords that will describe your channel and make sure they match your businesses’ profile so that you capture the right audience.

2. Modules: Make sure you include at least these three – Commenting, Subscriptions, and Friends.

3. Include your company name in the video and add the word “Video” to end of the video title.

4. Include your company website’s URL in the description and make sure to mention the whole name of your business after the URL. Also add the links to your company’s Facebook, Twitter and LinkedIn profile.

5. Tags: Create a few keywords that will describe the content of the video to help boost the search engine results

6. Thumbnail: Pick an appropriate and catching thumbnail to entice viewers.

7. Set the privacy setting to public so everyone can view your video and allow embedding so that they can share your video and increase your exposure.

8. Set your location to the company’s address.

9. Upload a caption file so boost search engine results. Transcribe the video to a .txt file and use periods and commas to signify breaks in the speech or use the annotations feature if there is no speech and include a call to action for your businesses’ website. Make sure the timing is set properly for the annotations to leave enough display time for the caption.

10. Further promote your videos by embedding them into your company’s blog, Facebook profile, Twitter profile, and upload it to TubeMogul.com.

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Twitter’s New Look

Posted: December 12, 2011 in Design, Social Media, Twitter

Twitter has built a new user interface to enhance navigation and encourage user engagement. You can see even more of what the people you follow are doing – what is tweeted, reshared, clicked on, and interactions and mentions display the conversations. There are also new Twitter apps for the iOS and Android  and Twitter has updated Tweetdeck to go with the new interface and will for the iPad app as well. In addition, there are four new sections: home, connect, discover, and me.

In the Home section you can view the tweets from the people you follow and it displays the most recent news, comments and information from the sources you like making it faster for you to get to the info you want to see. All the videos and photos are displayed in the tweets, too. Plus, the interface in the Home section is displayed the same for all computers, iPhones and Android phones.

The Connect  section lets you tap into the conversation where you can see who is following, mentioning, retweeting, or favoriting you or one of your tweets.

The Discover section is where you can see stories and trends that are based off of your interests, your location, who you follow, and the news. The more you use Twitter, the more information is filtered uniquely for you.

The Me section is where your direct message conversations are displayed and others can tweet you directly or view your lists, favorites, followers, and photos.

You can start downloading the new iOS and Android apps now, and Twitter’s new interface will be accessible soon!

 

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Which Social Media Pillows Do You Like Best For OrganikSEO?

Posted: December 2, 2011 in Design

OrganikSEO wants to add some comfort to the office and was thinking of purchasing a few pillows with social media icons on them. The team has found some different options at CraftSquatch.com and needs help deciding which pillows would look the best. The orange and green color scheme was chosen because it matches the OrganikSEO brand.

Take a look at the pillows below and give us your feedback!

Thanks for your support!

    

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Tips For Your Social Media Campaigns

Posted: November 16, 2011 in Google, Online Marketing, Social Media Optimization

If you are a small business or artist, read the following tips to help boost your online presence!

1.  Facebook: Try subscribing to the Facebook Marketing Bible.
There are hundreds if not thousands of helpful resources with articles, how-to guides, and case studies.

2. Twitter: Following the right people and holding authority.
The amount of followers, reviews, comments, shares, and likes the user has is a great indicator of whether or not you should be following them too.  When it comes to authority, make sure you have relationships with well-known brands/people and display information about your success through press releases, published works, or what innovative and successful business strategies you have created. This will show your audience that you are reliable and accurate.

3. LinkedIn: Advertising as an Opportunity.
With LindedIn Ads, you can target your audience by demographics such as industry, LinkedIn groups, and titles. You can also create and measure split-tests to see which ads are most successful.

4. Google+ Brand Pages: A New Opportunity.
In addition to the already well-known social media campaigns, Google just launched its own campaign for business. Google+ for business focuses on professional and industry-specific information. It also offers the ability to host live video chats called “Hangouts” where you can engage with the public on a more personal and time-valued level.

5. Social Media In General: Use Time To Your Advantage!
Choosing the right timing is key, and sometimes less is more. If you host a Q&A or something of the like, pick a limited amount of times to do this and your audience volume will increase because they know they can only reach you during this time. Under the same guidelines, putting deadlines on your offers makes it more likely for people to act on it.

 

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